[youtube https://www.youtube.com/watch?v=CWSZOqY8G5k&w=560&h=315%5D
There are many roles that support an Asset across its life cycle. Sales, Design, Engineering, Supply Chain, Production, Maintenance, Legal, Commercial, Human Resources to name few.
When it comes to Change it is important to identify and understand the dynamics that occur between some main roles. The reason the following four roles are so important is because they ultimately influence the ability to achieve the desired balance of Cost, Risk, and Performance.