[youtube https://www.youtube.com/watch?v=q4zPYgXTbEA&w=560&h=315%5D

To the average person, Asset Management is a foreign term. It has a strong hint of something mechanical or maintenance related. If you mention Asset Management to an accountant they are likely to think about the bottom line. if you mention Asset Management to a supply chain officer they are likely to insist that it is something to do with Engineering. Asset Management is the integrator to anything that does or has the potential to provide value to stakeholders.