In this phase of the journey, we are “Defining the change” and what needs to be changed. Change Strategy is translating the motivation of the business (Organisational Vision & Strategy) to agree on “what good looks like?” In an Asset Management context, we are understanding the true context of the organization and understanding who are the stakeholders in the journey ahead and what is the value they are seeking.
Change Strategy also defines the boundaries of the journey. Some are soft boundaries and some are hard. Some may morph over time as the organization responds to external forces and the role of Change Strategy is to accommodate the ambiguity of the journey as it relates to boundaries and motivation. Translating value via strategy into a change journey needs to be the first point of clarity. Without understanding and embracing a strategy an organization is not in the best position to leverage itself. Every step of a change journey needs to deliver true value to stakeholders.
- Change Strategy is converting the business why into what needs to be done.
- Change Leadership considers how the change will be orchestrated (Roadmap).
- Change Management is the actual execution of the change.
- Knowing which role you represent makes the conversation easier.
- Knowing which role you are in provides confidence in your influence.
- Knowing which level you are at allows you to challenge and apply principles
Change practitioners need to understand Asset Management as it relates to the organization they are dealing with. Understanding the value streams as they run through an organization, the processes that support each of the value streams, and the Asset Management capabilities within them. To understand the life cycle approach which underpins Asset Management is the key to driving effective and sustainable change. Structure Change has demonstrated experience in bringing change and Asset Management together in order to realize value for stakeholders.